Content marketing is actually a new term for a 100+ year old industry. John Deere launched The Furrow magazine to its tribe of farmers in 1895, and The Furrow is still around today, getting delivered to over a million farmers in 14 languages.
According to their website:
[The magazine] provides to the reader a mix of current issues in farming with both local and international background, and best practice examples as well as exclusive news and facts on John Deere products and company strategy.
So the brands who are winning in the marketplace today are the ones who [Read more…] about Is Content Marketing Just a Fad?